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Real World Marketing for Entrepreneur

$225.00

Dr Cynthia J. Porter - Recorded --------------------------
Presenter:
Duration:
Session Fee:
Dr Cynthia J. Porter
6 hours
$225

Available Now!
Course Recorded
Instant Access
 Youll also receive two FREE Special Reports: The Seven Most Common Advertising Mistakes and How to Test Your Ad Before You Spend a Dime.

Youll reference these invaluable resources time and again. (But you can only get your hands on these reports by attending this invaluable course.

You will also have the option of emailing your current ad for a FREE critiqueyoull likely be shocked by the costly mistakes youre now making!
 Description:
Nearly every health and wellness practice is facing an advertising crisiseven if they dont know it. This is because nearly everyone is going about advertising the wrong way. There are two types of advertisingdirect response and brand advertising. Companies like fast food chains and carmakers use brand advertising. These advertisers have huge advertising budgets, which they seem happy to lose. Brand advertising is a complete waste of money for every kind of small business. Direct response advertising, on the other hand, lives up to its name; it produces direct, immediate, and measurable response that makes your advertising dollars multiply like a cash-breeding machine.

Fortunately, you can now discover the difference and learn to implement direct response advertising in your practice by joining Cynthia Porter for this eye-opening marketing training that will transform your business into a burgeoning cash-generator, making YOU all the money you want and deserve.
 During this course you will learn:
- The advertising secrets that drive 90% of all direct consumer purchases year after year.
- The marketing secrets that took Drs. Patrick & Cynthia Porters mom & pop business to international franchise status in two short years.
- How to market like the infomercial and direct mail masters...and watch your sales soar!
- The quantum marketing philosophy
- How to create your marketing budget
- Why you need to shop your competitors
- How to track competitive advertising
- Marketing terminology that will give you an almost unfair advantage in negotiating
- How using a guarantee as a risk reversal will help you enroll more clients or patients
- The best time to advertise
- About advertising legalities and how to protect yourself
- Why using testimonials to build your business is the best practice
- How to use advertorial style ads to educate your market and become the local expert
- The required testimonial disclaimer to protect your business
- The 12 advertising mistakes and how to avoid them
- How to buy newspaper advertising and save up to 50% off every ad you place
- What to say when you meet with ad reps
- The secret of where to place ads to get the greatest ROI
- How to negotiate to eliminate or reduce the impact of ad slugs
- What kind of response you should expect from your advertising
- Why television and radio are far more affordable than you think
- How to buy television and radio at a fraction of the published rate
- What must be on your business card for it to be effective
- How to use the infinity referral system to build your business
- What ad copy you should use in email marketing
- What seasonal mailings can do to turn slow times into profitable times
- Low-fee or no-fee marketing strategies
- How to capture your share of free publicity
 Course Documents:
- Replay of Virtual Classroom
- PDF Document of PowerPoint
- PDF Operation Manual
- 6 NTCB CEUs
(Continuing Education Units)
 Dr Cynthia J. Porter, PhD and her husband Patrick founded Positive Changes Hypnosis Centers in 1987. In 1992 she completed her doctorate degree in counseling through LaSalle University. At the same time, she worked with her husband, Patrick, on his first published book, Awaken the Genius, Mind Technology for the 21st Century, which gained critical acclaim, was awarded Best How-To Book of 1994, and became a bestseller. Later Cynthia helped her husband with his second book, Discover the Language of the Mind, co-authored Six Secrets of G.E.N.I.U.S., and more recently she helped him complete Thrive in Overdrive. She wrote dozens of articles for Positive Changes Today, created titles, packaging, brochures, slicks, and a catalog for more than 300 audio recordings and a nutritional supplement line, wrote and designed franchise sales materials, and wrote scripts for radio and television commercials and an infomercial. she also designed and wrote hundreds of inspiring and testimonial-packed advertisements, a comprehensive website, and a two-hundred-thousand subscription newsletter called Positive Changes Today. Additionally, she performed seminars for, and consulted with, her franchisees to make sure they understood direct response marketing and got the most for their advertising dollar.

Real World Marketing for Entrepreneur

$225.00


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