Support  |  Login

Writing Brochures, Ads, and Newsletters

$225.00

Dr Cynthia J. Porter - Recorded --------------------------
Presenter:
Duration:
Session Fee:
Dr Cynthia J. Porter
6 hours
$225


Available Now!
Course Recorded
Instant Access
 Required Prerequisite:
Real World Marketing for Entrepreneur
 Description:
Dr. Cynthia Porter has spent nearly two decades and thousands of dollars mastering the art and science of writing copy for the self-help market. Now, with this exciting course, you can cut through years of trial and error and use the same techniques and strategies that helped her take her business from a small “mom & pop” operation to the world’s first and only international self-improvement franchise.

How hot is the self-improvement market? Consider this: Twenty years ago, most of us had never even heard of acupuncture; but now, this "alternative" therapy and others like it are becoming mainstream. The alternative health market is HOT and getting HOTTER—at a brisk rate of 7.9% a year. In fact, more than half of all Americans are now using alternative therapies, and they're spending a great deal of money—a whopping $30 billion a year—for treatments like acupuncture, yoga, massage and homeopathic therapies. And the market is still growing. With the insider secrets you gain in this course, you will know precisely how to attract your share of this burgeoning market.

This course will give you the steps needed to bring your message to the world. Dr. Cynthia Porter will teach you what she terms, “salesmanship in print.” It doesn’t matter if your program involves nurturing patients with an amazing super food from the Orient, toning muscles and shedding weight with the latest exercise breakthrough, or making lifestyle changes through hypnosis. This course is for every quantum healer—whether you offer biofeedback, naturopathy, homeopathy or hypnotherapy, the principles are the same.
 During this course you will learn:
- The right voice to use for your product or service
- Tips for developing a warm, inviting, natural “voice” in your letters
- Where to find credible information and how to use it
- How to use peer reviews
- Why using Q&As will place your product or service into the mind of your prospect
- Using interviews to get insider secrets
- Why your headline is the ad for your ad
- The 12 step formula for writing a smashing promotion
- How to write a “promo” in 24 hours or less
- How to brand copy like the pros
- What must be present for a brochure to work
- How to write a business or marketing plan that sells
- How to use case studies
- The direct mail equation
- How to write and use press releases to build your business
- What is needed to capitalize on any presentation
- What sales collateral you will need to grow your business, and how to effectively write each piece
- How to use sales letters to grow your practice
- How to write TV/Radio scripts that get results
- Video scripts for in-house and infomercial use
- Web copywriting secrets
- How to use special reports and free gifts on the Internet
- Why all great writing is really editing
- How to test your writing for clarity and readability
  
 Course Documents:
- Replay of Virtual Classroom
- PDF Document of PowerPoint
- PDF Operation Manual
- 6 NTCB CEUs
(Continuing Education Units)
 Dr Cynthia J. Porter, PhD and her husband Patrick founded Positive Changes Hypnosis Centers in 1987. In 1992 she completed her doctorate degree in counseling through LaSalle University. At the same time, she worked with her husband, Patrick, on his first published book, Awaken the Genius, Mind Technology for the 21st Century, which gained critical acclaim, was awarded “Best How-To Book of 1994,” and became a bestseller. Later Cynthia helped her husband with his second book, Discover the Language of the Mind, co-authored Six Secrets of G.E.N.I.U.S., and more recently she helped him complete Thrive in Overdrive. She wrote dozens of articles for Positive Changes Today, created titles, packaging, brochures, slicks, and a catalog for more than 300 audio recordings and a nutritional supplement line, wrote and designed franchise sales materials, and wrote scripts for radio and television commercials and an infomercial. she also designed and wrote hundreds of inspiring and testimonial-packed advertisements, a comprehensive website, and a two-hundred-thousand subscription newsletter called Positive Changes Today. Additionally, she performed seminars for, and consulted with, her franchisees to make sure they understood direct response marketing and got the most for their advertising dollar.

Writing Brochures, Ads, and Newsletters

$225.00


Call (877) 888-8970 | International Quantum University for Integrative Medicine | Copyright © 2017 IQUIM Inc. All rights reserved.